ABOUT ME

Technology, business, decisions and people.

Hi, I’m Beatriz. I have spent more than two decades building technology, companies and decision systems.

My work has always been about connecting worlds that other people tend to keep separate: software, business, creativity and people.

I started in 2000 in the aerospace sector, developing software for environments where error was not an option. In the years that followed, I moved through almost every layer of digital development: websites, e-commerce, mobile applications, automation, systems integration and, later, AI applied to product.

In 2014, I founded Pibeca Solutions, a technology agency based in Madrid. What started as a small operation became a full-service agency with teams of up to 40 people, projects in more than a dozen countries across Europe, America and Africa, and clients in very different sectors: tourism, retail, healthcare, education, e-commerce, institutions, insurance and multinational companies.

For a long time, I tried to explain my career with a single label. It did not fit. Today I understand that the pattern was always the same: connecting technology, business, decisions and people to build with less noise and more clarity.

I like systems, not cages. The goal was never to make everything rigid, but to build with enough judgement to leave room for what also matters: thinking, creating, changing your mind and breathing.

Today, I lead three companies and work at the intersection of product, strategy and the entrepreneurial ecosystem.

Pibeca has been operating since 2014, serving companies that need to build, launch and grow digital products. The Snuglies is my crochet kit brand, positioned as a mental wellbeing tool. And Foundeia is my current focus: a decision intelligence platform for Spanish-speaking founders, launched in 2026 and recognised in the 108th edition of mentorDay with three awards.

Along the way, I learned things no management manual teaches. One of them is that delegation is not an operational trick, but a decision about the kind of company you want to build. I learned that late, after experiencing burnout.

I mentor founders, speak at events when the context makes sense, and get involved in high-potential projects from a strategic perspective.

years building technology
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years founding companies
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entrepreneurs mentored
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Testimonials

"With Beatriz, you feel you are working with someone who understands both the big vision and the details that make a project move forward. She is rigorous, clear and deeply committed to making sure the result makes sense, not just that it looks good."
Ana P.
"Working with Beatriz helped us organise an idea that was still quite scattered. She has a rare ability to understand the business, ground the technical side and turn all of it into concrete decisions. She does not stay on the surface: she asks, challenges and pushes you to think better."
M. García
"What I value most about Beatriz is that she combines technical judgment with strategic vision. She does not talk about technology as an end in itself, but as a tool to build something that truly works. That combination of experience, clarity and pragmatism makes the difference."
Laura M.
"Beatriz does not just bring ideas: she turns them into structure, priorities and action. She has a very direct way of detecting inconsistencies, simplifying complexity and moving projects forward without losing sight of the business."
Carlos R.

After so many years building, I have come to a simple conviction: entrepreneurship does not fail because of a lack of ideas, but because of a lack of judgment when deciding what to do with them. That is what drives me today, in everything I build.

If you want to talk to me, I’m here.