I build companies, products and systems where decisions matter.
I have founded and developed several companies, from a digital agency with teams of up to 40 people to my own projects in ecommerce, creative products and technology, always with the same goal: to build something that works and help it grow.
I am interested in ideas, but even more in what happens when someone sits down to decide what to do with them. Those conversations where doubts, intuition and decisions come together and end up changing everything.
Today, I continue to create new projects, lead my companies and work on key business decisions: what to build, how to build it and how to scale it. I have mentored more than 50 entrepreneurs through programmes with institutions, city councils and accelerators, and I get involved in high-potential projects from a strategic perspective. My current focus is Foundeia, launched in 2026 and recognised by mentorDay with three awards in its 108th edition.
Pibeca Solutions
Strategy, software development and marketing for companies that need to build, launch and grow their business with clarity and purpose.
The Snuglies
Crochet kits for beginners, designed as a wellbeing tool to reduce stress, disconnect and create through manual work.
Foundeia
A step-by-step guided platform for entrepreneurs who want to create, launch and grow their business by making better decisions from the beginning.
My work has been featured in the media
Foundeia and my companies have appeared in specialised media covering entrepreneurship, technology and investment.
On
stage
Speaker
Talks on business, strategy and growth, based on real experience and concrete cases, not theory.
I work with companies, teams and entrepreneurs in real contexts, covering everything from vision and strategy to execution, funding and growth.
BUILDING WITH PURPOSE
Turning ideas into decisions that move businesses forward
The decisions you make set the direction. How you execute them determines the result.
How can I help you?
I work with companies, teams and projects that need to make important decisions about what to build and how to grow it. I also support entrepreneurs at key stages of development and participate in high-potential projects from a strategic perspective.
I operate at the intersection of business, product and the entrepreneurial ecosystem.