I build systems that work: digital systems, decision systems and human systems.
I have founded and developed several companies, from a digital agency with teams of up to 40 people to my own projects in e-commerce, creative products and technology, always with the same goal: to build something that works and help it grow.
I care about ideas, but even more about what happens when someone sits down to decide what to do with them. Those conversations where doubts, intuition and decisions come together and end up changing everything.
Today I continue to create new projects, lead my companies and work on key business decisions: what to build, how to build it and how to scale it. I have mentored more than 50 founders through programmes run by institutions, city councils and accelerators, and I get involved in high-potential projects from a strategic perspective. My current focus is Foundeia, launched in 2026 and recognised with three awards in the 108th edition of mentorDay.
Pibeca is the technical layer. Foundeia, the decision layer. The Snuglies, the human and creative layer.
Pibeca Solutions
Digital systems for companies: software, automation, systems integration and applied AI.
The Snuglies
Crochet kits for beginners. The Snuglies was born from something very simple: sometimes the mind needs to lower the noise before it can create again.
Foundeia
A guided step-by-step platform for founders who want to create, launch and grow their company by making better decisions from the start.
My work has been featured in the media
Foundeia and my companies have appeared in specialised media covering entrepreneurship, technology and investment.
On
stage
Speaker
Talks on business, strategy and growth, based on real experience and concrete cases, not theory.
I work with companies, teams and entrepreneurs in real contexts, covering everything from vision and strategy to execution, funding and growth.
BUILDING WITH PURPOSE
Turning ideas into decisions that move businesses forward
The decisions you make set the direction. How you execute them shapes the result.
LATEST
FROM
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BLOG
Emprender con inteligencia artificial: por qué decidir bien importa más que crear rápido
Durante mucho tiempo pensé que el reto de Foundeia era construir una plataforma. Y tenía sentido pensarlo. Venía de más de ...
Levantar inversión, lo que cambia en una startup cuando entra capital externo
Hay una frase que se celebra muchísimo en el ecosistema startup: “hemos levantado inversión”. Y ojo, levantar inversión puede ser una ...
Lo que veinte años construyendo software me enseñaron sobre emprender
Llevo más de veinte años construyendo software. Para clientes, para startups, para ecommerce, para empresas que querían digitalizar un proceso ...
How can I help you?
I work with companies, teams and projects that need to make important decisions about what to build and how to make it grow. I also support entrepreneurs at key stages of development and participate in high-potential projects from a strategic perspective.
I operate at the intersection of business, product and the entrepreneurial ecosystem.