{"id":8058,"date":"2026-05-27T20:48:09","date_gmt":"2026-05-27T18:48:09","guid":{"rendered":"https:\/\/www.beatrizavila.com\/acerca-de\/"},"modified":"2026-06-14T19:47:06","modified_gmt":"2026-06-14T17:47:06","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.beatrizavila.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8058\" class=\"elementor elementor-8058 elementor-7735\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe1ee71 e-con-full e-flex e-con e-parent\" data-id=\"7fe1ee71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mauve_ext_is_background_parallax&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3351b503 elementor-widget elementor-widget-heading\" data-id=\"3351b503\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ABOUT ME<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebba020 e-transform elementor-widget elementor-widget-image\" data-id=\"7ebba020\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:76,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;mauve_hidepaged&quot;:&quot;false&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"901\" src=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/beatriz-profess2-copia.png\" class=\"attachment-full size-full wp-image-7880\" alt=\"\" srcset=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/beatriz-profess2-copia.png 600w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/beatriz-profess2-copia-576x865.png 576w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a07529 e-flex e-con-boxed e-con e-parent\" data-id=\"4a07529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a49ec79 e-con-full e-flex e-con e-child\" data-id=\"7a49ec79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-259569c7 animated-slow mauve-separator-align-center animation_type_block elementor-invisible elementor-widget elementor-widget-mauve-fancy_heading\" data-id=\"259569c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mauve_hidepaged&quot;:&quot;false&quot;,&quot;_animation_type&quot;:&quot;block&quot;}\" data-widget_type=\"mauve-fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"mauve-fancy-heading mauve-heading-text-center\">\n\t\t\t<div class=\"mauve-fancy-heading-inner\">\n\t\t\t\t<div class=\"mauve-heading-subtitle\">Founder. Company builder. Since 2014.<\/div><h2 class=\"mauve-heading-title\">Hi, I\u2019m Beatriz. I have spent more than two decades building things on the internet, and the last twelve years founding companies.<\/h2>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40892c00 elementor-widget elementor-widget-text-editor\" data-id=\"40892c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">I started in 2000 in the aerospace sector, developing software for environments where failure is not an option. In the years that followed, I worked across almost every area of digital development: websites, ecommerce, mobile applications, automation, systems integration and, later, AI applied to product.<\/p><p>In 2014, I founded Pibeca Solutions, a technology agency based in Madrid. What began as a small operation became a full-service agency with teams of up to 40 people, projects in more than a dozen countries across Europe, America and Africa, and clients in very different sectors: tourism, retail, health, education, ecommerce, institutions, insurance and multinational companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6790461 e-flex e-con-boxed e-con e-parent\" data-id=\"6790461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-408a252e e-con-full e-flex e-con e-child\" data-id=\"408a252e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0a680d elementor-widget elementor-widget-image\" data-id=\"3a0a680d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/Beatriz1-1.png\" class=\"attachment-full size-full wp-image-7894\" alt=\"\" srcset=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/Beatriz1-1.png 1024w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/Beatriz1-1-576x864.png 576w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2026\/05\/Beatriz1-1-782x1173.png 782w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341a0fc9 e-con-full e-flex e-con e-child\" data-id=\"341a0fc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-527ab5fe elementor-widget elementor-widget-heading\" data-id=\"527ab5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Today, I lead three companies and work at the intersection of product, strategy and the entrepreneurial ecosystem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3357285a elementor-widget elementor-widget-text-editor\" data-id=\"3357285a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Pibeca has been operating since 2014, serving companies that need to build, launch and grow digital products. The Snuglies is my crochet kit brand, positioned as a mental wellbeing tool. And Foundeia is my current focus: a decision intelligence platform for Spanish-speaking founders, launched in 2026 and recognised in the 108th edition of mentorDay with three awards.<\/p><p class=\"isSelectedEnd\">Along the way, I learned things no management manual teaches. One of them is that delegation is not an operational trick, but a decision about the kind of company you want to build. I learned that late, after experiencing burnout.<\/p><p>I mentor founders, speak at events when the context makes sense, and get involved in high-potential projects from a strategic perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d095a5 e-grid e-con-boxed e-con e-parent\" data-id=\"33d095a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mauve_ext_is_background_parallax&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4149cc29 elementor-widget elementor-widget-counter\" data-id=\"4149cc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">years building technology<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"22\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c139ab elementor-widget elementor-widget-counter\" data-id=\"42c139ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">years founding companies<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170187ff elementor-widget elementor-widget-counter\" data-id=\"170187ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">entrepreneurs mentored<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-167e4248 darkbg e-flex e-con-boxed e-con e-parent\" data-id=\"167e4248\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4dcc37 e-con-full e-flex e-con e-child\" data-id=\"c4dcc37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9cf3df elementor-widget elementor-widget-heading\" data-id=\"2a9cf3df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eef5be4 elementor-widget elementor-widget-mauve-testimonial-carousel\" data-id=\"6eef5be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"mauve-testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonials-carousel-wrapper carousel-wrap centermodetrue\">\n\t<div class=\"swipercarousel swiper testimonials-container\" data-center=\"true\" data-margin=\"0\" data-items=\"1\" data-tablet=\"1\" data-mobile=\"1\" data-pagination=\"true\" data-auto-play=\"true\" data-auto-height=\"false\"  data-nav=\"false\" data-effect=\"false\" data-auto-play-timeout=\"8000\">\n<div class=\"swiper-wrapper\">\t\t\t<div class=\"swiper-slide item\">\n\t\t\t\t<div class=\"shadow-effect\">\n\t\t\t\t\t\t\t\t\t\n\t\t          \t\t\t\t\t\t\t<div class=\"testimonial-info-desc\">\n\t\t\t\t\t\t\t\"Working with Beatriz helped us organise an idea that was still quite scattered. She has a rare ability to understand the business, ground the technical side and turn all of it into concrete decisions. She does not stay on the surface: she asks, challenges and pushes you to think better.\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t<div class=\"testimonial-name\">M. Garc\u00eda<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"swiper-slide item\">\n\t\t\t\t<div class=\"shadow-effect\">\n\t\t\t\t\t\t\t\t\t\n\t\t          \t\t\t\t\t\t\t<div class=\"testimonial-info-desc\">\n\t\t\t\t\t\t\t\"What I value most about Beatriz is that she combines technical judgment with strategic vision. She does not talk about technology as an end in itself, but as a tool to build something that truly works. That combination of experience, clarity and pragmatism makes the difference.\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t<div class=\"testimonial-name\">Laura M.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"swiper-slide item\">\n\t\t\t\t<div class=\"shadow-effect\">\n\t\t\t\t\t\t\t\t\t\n\t\t          \t\t\t\t\t\t\t<div class=\"testimonial-info-desc\">\n\t\t\t\t\t\t\t\"Beatriz does not just bring ideas: she turns them into structure, priorities and action. She has a very direct way of detecting inconsistencies, simplifying complexity and moving projects forward without losing sight of the business.\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-img\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"img-circle lazyload\" alt=\"\" data-src=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-150x150.jpg\" data-srcset=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-150x150.jpg 150w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-180x180.jpg 180w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-90x90.jpg 90w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-450x450.jpg 450w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-270x270.jpg 270w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-20x20.jpg 20w\" srcset=\"https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-150x150.jpg 150w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-180x180.jpg 180w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-90x90.jpg 90w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-450x450.jpg 450w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-270x270.jpg 270w, https:\/\/www.beatrizavila.com\/wp-content\/uploads\/2021\/02\/freelancers-2-20x20.jpg 20w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t<div class=\"testimonial-name\">Carlos R.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"swiper-slide item\">\n\t\t\t\t<div class=\"shadow-effect\">\n\t\t\t\t\t\t\t\t\t\n\t\t          \t\t\t\t\t\t\t<div class=\"testimonial-info-desc\">\n\t\t\t\t\t\t\t\"With Beatriz, you feel you are working with someone who understands both the big vision and the details that make a project move forward. She is demanding, clear and deeply committed to making sure the result makes sense, not just that it looks good.\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t<div class=\"testimonial-name\">Ana P.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div><div class=\"swiper-pagination testi-pagination\"><\/div>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-193a3d17 e-flex e-con-boxed e-con e-parent\" data-id=\"193a3d17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392820db elementor-widget elementor-widget-text-editor\" data-id=\"392820db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">After so many years building, I have come to a simple conviction: entrepreneurship does not fail because of a lack of ideas, but because of a lack of judgment when deciding what to do with them. That is what drives me today, in everything I build.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cdafb7 elementor-widget elementor-widget-text-editor\" data-id=\"68cdafb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mauve_hidepaged&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>If you want to talk to me, I\u2019m <span style=\"text-decoration: underline;\"><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/contacto\/\">here<\/a><\/span><\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT ME Founder. Company builder. Since 2014. Hi, I\u2019m Beatriz. I have spent more than two decades building things on the internet, and the last twelve years founding companies. 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